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Maple Leaf 2.0 - Technology and Web 2.0 News in Canada

RollAName -

by Mark Evans on October 19th, 2007

Rollaname
What’s the social networking phenomena all about? Is it a way to easily communicate with a variety of friends/people? Or is simply about being popular/well known - however you want to define popular: e.g. My name is Robert Scoble and I have 5,000 Facebook friends.

For users of RollaName, it’s all about being popular. The more friends you have on the Montreal-based social networking service, the more visibility you have on RollaName’s home page to promote yourself, blog, business, music, etc. It’s an interesting proposition but is there value in just being popular? Will users, who need to register, be driven by potential popularity to add a bunch of friends into their networks?

To me, RollaName seems to be a perfect Facebook application. Or it should be a Facebook application with a Web site that gives people a way to manage their profiles and networks. Why Facebook? Well, the Facebook application landscape seems to thrive on popularity and need to really be connected.

For more, check out Montreal Tech Watch, which suggests RollaName may not have mass appeal because “people don’t register on a website to be more popular, they do it to find information about a product, communicate with friends, buy stuff, etc”. Blognation suggests RollaName “might not seem to have a lot of value at the moment, who knows what it will inspire”.

POSTED IN: Entrepreneurs

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