Tapscott Goes Virtual
The marketing push behind Don Tapscott’s new book, Wikinomics: How Mass Collaboration Changes Everything, is moving to virtual worlds. rabble.ca will launch an avator of Tapscott within its Second Life book lounge tomorow. The book lounge was recently created in Second Life within “Better World Island”. “rabble.ca is extremely excited to expand our web presence into Second Life,” said rabble publisher Kim Elliott, “and Don Tapscott’s book on the changing nature of technology and the economy is a great way to launch this new adventure for rabble in Second Life.”
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